Monday, October 22, 2012

Technical Writing:  Descriptions and Instructions

As a professional communicator it is often necessary to create technical documents such as description or instruction sheets, or even process diagrams.  To ensure compliance, successful completion of an assigned task, or consistency in performance, technical instruction sheets serve as learning tools and resources while a technical description may clarify nomenclature. Here is a sample of a technical description sheet based on the form and function of the Zippo lighter.

Zippo Lighter Description
Introduction

Since its introduction in 1933, the Zippo lighter has proven to be a dependable and iconic lighter. The following description is intended to familiarize new users or collectors with basic user information such as dimensions, nomenclature, and safety precautions. By appreciating the potential dangers involved in keeping collectible lighters in the home, it becomes easier to preserve the mechanism while avoiding potential hazards.  

Description 

In 1936, the U.S. Patent office granted George Blaisdell (b. 1895, d. 1978) patent number 2032695 for his “Windproof” lighter. The approximate dimensions of the basic model closed are a) Height 2-inch, b) Width 1-inch, and c) Depth ½-inch (Unknown, 2012).  The approximate weight is 2.05 oz. dry (Unknown, 2012). Each Zippo lighter comes with a lifetime warranty.   

This image depicts a standard Zippo in the ‘open’ position. The lighter’s outer metal housing (or sleeve), is comprised of a Brass Lid, Brass Bottom Case, and Hinge Pin (Figure 1). This brass sleeve protects the Inside Case, Flint Wheel, and Flint Rivet (Figure 1). Housed within the Inside Case are the Flint, Flint Spring, Flint Spring Tip, Flint Screw, Rayon Balls, felt pad, and wire-reinforced wick (inner parts not shown).

Warning
 
Although Zippo Lighters have been a popular collectible since World War II, one should remember the purpose for which these mechanisms were devised; the Zippo is designed to burn once ignited (even in high wind), as long as there is a fuel source. Balisdell’s creation performs this function extremely well even without fluid.  Therefore, a Zippo should always be kept out of the reach of children. The mechanism is deceptively easy to use.
 
By simply rotating the Flint Wheel downward (or clockwise), the wheel engages the flint (if present) creating hot sparks known to burn clothes, skin, etc. (Figure 2). For example, the U.S. Air Force teaches the participants of Survival and Air Base Ground Defense schools to use a Zippo Lighter - with flint only - to ignite steel wool, shredded paper, and wooden fibers as a means of starting a fire.  Therefore, due caution should be exercised in using, collecting, or storing this device.

Reference
Unknown (2012). Zippo then and now. Retrieved on June 16, 2012, from: http://www.zippo.com/about/article.aspx?id=1574
Unknown (2012). Zippo graphic retrieved on June 18, 2012, from: http://www.enotes.com/lighter-reference/lighter. Enhancements and nomenclature added by D. Nettles).

 

 The Practice of Categorizing

Case Study: Laptop Purchase 

         In professional communications it is sometimes necessary to categorize, or demonstrate one's thought process in written form. The activity listed here demonstrates the practice of categorization, using the purchase of a laptop computer as the activity being analyzed. Using categories such as classification or partitioning to identify various features, functions, and benefits of an object, issue, or process, can assist in determining direction, or enhance the effectiveness of one's communicative efforts.       


       When looking to purchase a computer, one must consider which features are most important such as size, software, battery life, and memory. Lannon recommends using the techniques of classification (dealing with an assortment) and partitioning (dealing with specific features), to empower one to better sort and select (2008). Beginning by placing contending computers into four classifications such as a) desktop, b) laptop, c) netbook, and d) tablet, helps one to better consider practicality and purpose of each before purchasing.         

       For example, if one requires mobility and compact screen size, selections classified as desktop (category A) fail to meet this preference. However, this single criterion still leaves three classifications “on the table”, so to speak. The Best Buy (2012) internet site alone provides multiple options in these categories; therefore, in addition to mobility one may require full computing functionality, in which case tablets (category D), can also be removed from the list of possibilities. To make my selection, I began classifying laptops by function (i.e. gaming, school, professional, and general applications). After selecting the general application group as my best option, I partitioned the laptops by various features: audio-visual quality, software applications, battery life, and memory. 
 
Selection Classifications 
  1. Gaming and Entertainment
    • Higher RAM (8 – 16GB)
    • Highest graphics and sound quality
    • Greater hard drive capacity (500 – 899GB)
    • Wireless internet connection and standard battery life (3 – 4hrs.)
    • No academic software 
  2. School
    • Standard RAM (4 – 6GB)
    • Standard graphics and sound
    • Wireless internet connection and standard battery life (3 – 4hrs.)
    • Moderate hard drive capacity (350 – 500GB)
    • Discounted software bundles (e.g. Windows 7, Microsoft Office for Students)
  3. Professional
    • Moderate RAM (4 – 8GB)
    • Intermediate graphics and sound card
    • Wireless internet connection and long lasting battery life (>5hrs.)
    • Standard hard drive capacity (300 – 400GB)
    • Light weight (5.5 lbs. or less) 
  4. General
    • Moderate RAM (4 – 8GB)
    • Moderate hard drive space (500 – 750GB)
    • Intermediate graphics and sound card
    • Wireless internet connection and moderate battery life (4 – 5hrs.)
    • Discounted software (e.g. Turbo Tax, Microsoft Office Standard)
    • Moderate weight (5.5 – 6.5 lbs.) 
 
 
General Application Laptop Partitions
1.       Toshiba
o   15.6” diagonal display and Dolby Advanced Audio
o   Windows 7 Home Premium
o   Five hour battery life
o   640 GB hard drive and AMD Quad-Core 6GB processor (Best Buy, 2012)
2.       HP
o   15.6” diagonal display and Beats Audio
o   Windows 7 Home Premium
o   Six hour battery life
o   640 GB hard drive and Vision 8 Processor
3.       ASUS
o   14” diagonal display and Sonic Focus
o   Windows 7 Home Premium and Microsoft Office 2010
o   10 hour extended battery life
o   750 GB hard drive space and i7 Intel Core processor (ASUS, 2012)
 
Conclusion
By categorizing my selections into four specific classifications (e.g. gaming, school, professional, and generic application), and then partitioning my preferred classification into components (e.g. screen size and CPU) I was better able to determine which system would best suit my needs. I opted for the ASUS laptop as it had all of the major features I was most interested in obtaining (e.g. portability, software bundle, extended battery life, and extensive memory and processing speed).  In today’s technologically advanced marketplace and demanding business environment, limiting selections by applying specific criteria such as classifications (i.e. what, where, and how), and then partitioning similar possibilities (by parts or make) are excellent strategies to sort and examine options (Lannon, 2008). By applying these methods over the weekend, I was able to select an affordable computer that met my personal, professional, and scholastic needs.







 
Reference
Lannon, J. M. (2008). Technical communication (11th ed.). New York: Longman.
Unknown (2012). ASUS notebooks. Retrieved on June 3, 2012, from: http://www.asus.com/ Notebooks/Superior_Mobility/U46E/#specifications
Unknown (2012). Best Buy computers. Retrieved on June 2, 2012, from: http://www.bestbuy. com/site/Electronics/Computers-PCs/abcat0500000.c?id=abcat0500000 

Unknown (2014). Image: Laptops. Retrieved from: http://cdn3.pcadvisor.co.uk/cmsdata/features/3361263/mid-range_Laptops_buying_advice_496x331.jpg

 

 
 
Emotional Intelligence
 
According to Reeve (2009), emotions are short-lived, subjective, and physiological phenomena that orchestrate how one reacts to both personal and professional life events. Because business success relies on effective interpersonal interactions, the method in which one understands, adapts, and tolerates emotions directly influences outcomes. Individuals require personal and practical needs to be met in each interpersonal encounter, and often respond negatively when one or both of these types of needs are not met; unfortunately, many have a limited understanding of how to resolve successfully this kind of conflict.

The information and recommendations detailed in this report identify the importance of incorporating an emotional intelligence curriculum into an organization’s existing training and development program to enhance understanding, tolerance, and communicative effectiveness throughout the organization. While many believe emotions do not belong in a professional setting, emotional intelligence is a critical element in human relations because it improves team acumen, enhances the conflict resolution process, and promotes cross-cultural and multi-generational understanding.

Scope of the Report

The research of this report examines a) the definition of emotional intelligence (EI), b) the effect of human emotion in the workplace, c) the risks associated with ignoring EI, and d) the benefits of developing both EI understanding and skill. This report provides general data and information obtained from human resource professionals as to the amount of time spent in dealing with emotionally charged situations and how improved EI can enhance employee engagement and customer satisfaction. However, this research does not supply a universal solution to interpersonal or behavioral issues, but provides an alternative approach and additional tools meant to promote positive conflict resolution.

Sources and Methods of Data Collection

The information included in this report was derived from both primary and secondary sources. Behavioral, psychological, and business statistical data was gathered to establish the risks and benefits associated with EI. In addition to reviewing academic and professional publications, seven Insperity human resource specialists (serving more than 500 worksite employees each) were surveyed to identify current trends and customer service practices in dealing with clients and their staff.

Human Resource Specialist Survey

Corporate executives strive to increase profitability, and rely on employees to perform specific tasks in unison to achieve strategic goals effectively and efficiently. To increase productivity, the company organizes individuals into groups designed to maximize proficiency. The highest performing workgroups are teams that function cohesively through cross-function and multi-directional communication. This enhanced level of interaction allows the team to identify obstacles, find solutions, and share best practices. According to Harris and Sherblom, it is the team itself and not its leadership that controls the group process (2008). Human resource (HR) departments assist these groups in maintaining multi-directional communication, productivity, and a work environment free from harassment. 






However, this level of interconnectivity is not without its challenges. In any interpersonal exchange, there are certain human needs that must be met such as respect, empathy, and so on. When these expectations are not met, negative emotions are often triggered (Reeve, 2009). According to a recent survey of human resource professionals, as much as 75% of their time is spent defusing situations that have been complicated by emotions resulting in fight (e.g. dictating or venting) and flight (e.g. accommodating or avoiding) stress behaviors. Without the knowledge necessary to develop skills to deal with fear, disappointment, frustration, and anger, these confrontations can escalate causing damaged relationships, diminished morale, and poor performance. 






The HR specialists surveyed average more than 10 years’ experience in dealing with workplace disagreements and hostility, and support more than 100 employers in Northern California. These professionals estimate that less than 2% of their client base has had any training related to EI. The current lack of EI skills limits the effectiveness of human resource’s conflict resolution efforts, requiring the expenditure of more than 30 hours per day with marginal outcomes (e.g. issues that frequently resurface). Unsatisfactory resolution often affects human resource professionals, individual performers, customers, and team viability.

Business Risks of Ignoring Emotional Intelligence
Annoyance, intolerance, confusion, anxiety, and disappointment are emotions that are expressed both verbally and through behavior. Just as a positive, proactive attitude can enhance a work environment, negativity and passive-aggressive behavior can be counterproductive. Unfortunately, this is not an area organizations tend to invest development resources, which frequently results in low job satisfaction, hostile work environments, and employee altercations.

Reeve points out that expression is how one communicates emotional experiences publicly to others (2009). When employee frustrations are allowed to escalate (or intensify over time) the communication process, relationship, team, and organization may be adversely affected through reduced job satisfaction and employee turnover. Watson & Wyatt estimate that organizations that experience excessive employee turnover lose 10-15% productivity and spend more than three times the former employee’s annual salary to replace a high performer in a complex role (2006). Therefore, it is in the interest of key decision makers to invest in developing skills to manage better emotions in the workplace.

Defining Emotional Intelligence

“Emotions are internal events that coordinate many psychological subsystems including physiological responses, cognitions, and conscious awareness” (Mayer, Caruso,& Salovey, 2000, p. 1). The ability to manage individual emotions is a skill that comes naturally to some, while others seem to be ruled by feelings. Traditional management and professional behavior dictates that emotions have no place in the work setting; yet the ability to feel compassion, joy, and disappointment are human responses that drive performance. 
The question must then be asked whether emotion is intelligence or an instinct. To be considered a legitimate intelligence requires a) the ability to be operationalized, b) a unique variance, and c) the ability should develop over time. Human emotions meet these criteria as they can be employed in useful purpose, vary significantly (both by event and individual), and are learned through experience. For example, Jandt observes the more experiences one has increases his or her social skills (2010). Therefore, the term “emotional intelligence” (EI) refers to one’s ability to recognize proactively and understand emotions in self and others, and to leverage this ability to apply reason to motivate, resolve conflicts, or problem-solve. Armstrong points out that one’s emotional awareness can be enhanced just as any other form of intelligence such as word, kinesthetic, spatial, or math and logic(2009).

Learning Emotional Intelligence

Emotional intelligence development programs typically run from a few hours to an entire day and cost relatively little in materials, especially when compared with the long-term return on this investment. Mayer et al. (2000), identify four basic skills that require development for emotional intelligence a) reflectively regulating emotions, b) understanding emotions, c) assimilating emotion in thought, and d) perceiving and expressing emotion. Adult learning organizations, such as SkillSoft, the American Managers Association, and Developmental Dimensions International (DDI), use similar formats for their individual EI programs.

EI courses are typically broken into segments following a brief self-assessment that can be applied online or in person. The intent of the assessment is to help the participant inventory his or her current skill set and behavioral tendencies before introducing tools. The core content of EI classes explores body language and tone as potential emotional triggers. Because the non-verbal portion of communication makes up more than 90% of face-to-face conversations, it is important to understand and interpret expressions and voice inflection (Mehrabian, 1984). Another common element of the program identifies the methods in which one interprets and manages internal assumptions (or stories), in an effort to keep those judgments or prejudices from influencing individual responses.

The course is not an indication of one’s job performance, abilities, or personal aptitude for success. The skills discussed throughout the course are often common practices individuals ignore or forget to employ before allowing themselves to become emotionally compromised. The intended outcome of an EI program is to increase one’s capability to listen actively, assign meaning, and provide feedback upon which others can both hear and act. Such skills would enable frontline staff to resolve conflicts without escalating an issue to management, employee relations, or the human resources department. Surveyed human resource specialists unanimously agree that such a program would improve employee retention, communication effectiveness, employee behavior, and team morale, while allowing them more time to serve other client needs.

Business Case

When one considers the amount of hours to be saved in the human resource department alone makes a compelling case for EI training. However, the benefits extend from increased customer satisfaction scores, to improved team performance, higher staff retention, and increased employee engagement. According to Watson Wyatt Worldwide, companies with high employee engagement enjoy 19% higher market share, 57% greater shareholder returns, and higher productivity. Beyond corporate mission, vision, and values statements, individuals looking to invest in a company are encouraged to consider the business’ ability to retain key staff, use creative problem solving skills, and establish a reputation as a good place to work.

Conclusions and Recommendations

In addition to developing a client team’s ability to sell, think strategically, lead, and communicate, there is a financial and environmental benefit to increasing a workforce’s capacity to deal with emotions effectively. Employees who manage emotion well tend to communicate more efficiently and readily resolve conflicts with internal or external customers. Organizations that communicate proficiently enjoy greater market share, lower employee turnover, and higher productivity than competitors do, while others may spend as much as 3.5 times an employee’s annual salary to replace him or her (Watson Wyatt, 2006). Because EI may not provide immediate, tangible benefits, many believe emotions should not be addressed in a professional setting; however, a team’s emotional intelligence improves communication, promotes collaboration, and is critical to organizational success.

Reference

Harris, T. E.,& Sherblom, J. C. (2008). Small group and team communication (4th, Ed.). New York; Pearson Education, Inc.

Jandt, F. E. (2010). An introduction to intercultural communication: Identities in a global community (6th ed.). Thousand Oaks, CA: Sage Publications, Inc.

Mayer, J. D., Caruso, D. R., & Salovey, P. (2000). Emotional intelligence meets traditional standards for an intelligence. Retrived on August 26, 2012, from: http://www. unh.edu/emotional intelligence/EI%20Assets/Reprints...EI%20Proper/EI1999Mayer CarusoSaloveyIntelligence.pdf

Mehrabian, A., (1981). Silent Messages: Implicit communication of emotions and attitudes (2nded.). Belmont, CA: Wadsworth

Reeve, J. (2009). Understanding motivation and emotion (5th Ed.). Hoboken, NJ: John Wiley & Sons, Inc.

Watson Wyatt Worldwide, (2006). Effective communication: a leading indicator of financial performance. Washington DC, USA: Watson Wyatt.

 

Sunday, October 14, 2012

Monday, October 8, 2012

 
Providing Feedback: Growing a Team From Conflict
 
One of the fundamental tasks managers are accountable for is to provide employees with a safe, productive, and enjoyable work environment. This responsibility can be rewarding in developing team members to increase individual knowledge bases, build skill, and gain experience, which adds to both effectiveness and job satisfaction.  However, when an individual refuses to perform to specified expectations and/or proves to disrupt the workplace, the manager has an additional (and ethical) responsibility to hold said person accountable for his or her actions up to and including termination of employment.

Conflict is not necessarily bad as a means to refine processes and reduce friction; yet when defined as a “mental struggle resulting from incompatible or opposing needs, drives, wishes, or external or internal demands”, then conflict may become detrimental to the team (Unknown, 2012). Typical conflict stages include latent, emerging, escalation, stalemate, negotiation, settlement, and post-conflict peace building (Brahm, 2003).

The team relies on the manager to find a way over, around, or through the obstacle whether real or perceived.  Effective managers strive to identify conflict at the earliest possible stages to minimize environmental disruption and damaged relationships. To promote a cohesive work environment, managers establish performance, communicative, and behavioral expectations at the start of employment. According to Harris and Sherblom, “Among the most important communication rules and expectations to be established in small groups are those surrounding conflict management” (Harris & Sherblom, 2008, p. 95). These expectations are explained and agreed upon along with a clear understanding of the company’s conflict resolution process.

Establishing solid expectations allows a team to achieve new heights in both engagment and performance; however, when an employee disregards these human resource policies or performance expectations (especially concerning behaviors that jeopardize the work environment or team), the manager must follow specific guidelines deigned to provide the offending employee the opportunity to correct his or her performance. These opportunities are accompanied by a coaching session and the appropriate performance improvement process (PIP) documentation to the escalation level such as a) verbal counseling, b) notice of concern, c) written warning, d) final written warning (optional in most states), and e) termination of employment.

When PIP is implemented, employees are given specific expectations for improved behavior and clarification as to why these behaviors are necessary. However, when said employee continues displaying confrontational attitudes, which create a hostile work environment the manager is ethically bound to take action. The morale and safety of the team must not be jeopardized because one individual refuses to treat his or her peers with the respect due others in a civilized society, or because said individual declines to perform assigned tasks.
 
No one wants to be the "bad guy", yet managers must consider the negative effect taking no action will have on team members who perform and interact well. Poor behaviors that go unaddressed, like the ripples in a pond, are not only disruptive but have far reaching effects that include decreased morale, productivity, and employee retention. Individuals who interrupt the workplace with unacceptable behavior (e.g. harrassment or unethical conduct), or fail to perform to satisfactory levels must be held accountable.

When the PIP has run its course, the final conversation should cite the original expectations, dates and content of follow up counseling sessions, along with objective data and first hand observations of the undesirable behavior. The manager should at all times model professionalism and ethical conduct and not allow the conversation to degrade in form or escalate to an uncontrollable emotional level. The individual should be treated with respect, to maintain his or her dignity, and not be made to feel the conversation is in anyway personal but based on objective criteria. Should the individual become emotional, short breaks may be allowed to afford the person the opportunity to collect him or herself, without a complete cessation of the process.

Managers should also revisit former agreements made and broken, such as promises of improved behavior or performance along with stipulated measures and time periods during the final interview to establish grounds for termination. Human resource professionals should be consulted prior to this conversation. These actions are completed to protect the manager and organization from wrongful termination lawsuits and to demonstrate that the offending employee has been given every opportunity to alter his or her work habits to remain a viable member of the team.

When these agreements are not kept, and all other options have been exhausted, the team member is terminated receiving any compensation due at the time of dismissal. Termination paperwork and the employee file should be sent to human resources to complete the process. To maintain discipline, morale, and the integrity of the workplace managers have an ethical responsibility to hold disruptive persons (including vendors and contract staff) accountable for actions up to and including termination of employment. 
Reference

Brahm, E. (2003). Conflict stages. Retrieved on October 3, 2012, from: http://www.beyondintractability.org/bi-essay/conflict-stages

Harris, T. E., & Sherblom, J. C. (2008). Small group and team communication (4th, Ed.). New York; Pearson Education, Inc.

Unknown, (2012). Conflict. Retrieved on October 3, 2012, from: http://www.merriam-webster.com/dictionary/conflict

Monday, October 1, 2012



Media Technology 

As I mentioned previously, this blog is to share insights regarding effective leadership and communication practices. Messages of all kinds need a channel for distribution. “Channels: Means for the transmission of messages. Common means are face-to-face interaction, group meetings, memos, letters, computer-mediated exchanges, web sites, presentations, and teleconferencing” (Shockley-Zalabak, 2009, p. 36). One of the most popular channels today is the virtual social network. These social networks attract people of multiple generations and cultures with a myriad of interests from family, entertainment, education, work, and health just to name a few. The primary reasons for this channel’s success is three fold a) simplicity, b) availability, and c) adaptability.

Social Networks

Conversations through this media flow just as any fluid interpersonal exchange, despite the reliance on technology. For example, discussions frequently start over a single comment and then expand to include multiple topics from the vague to the deeply personal. “Smalec and Klingle (2000) demonstrated that individuals with eating disorders were more likely to seek help for their problems if someone in their social network communicated to them that getting help would be simple and relatively effortless” (cited by Seiter & Gass, 2004, p. 293). Consider, when these studies were conducted, virtual networking was in its infancy.

Today Twitter, Facebook, My Page and many others encourage and enhance the lives of millions. Facebook’s mission statement, “to give people the power to share and make the world more open and connected”, is placed prominently on its website (2012). Social networking sites provide audiences from all walks of life the technical media to keep up with friends and family along with the ability to upload pictures and other information. Individuals frequently compare the number of Facebook friends they have managed to accumulate despite the fact that they have not personally met the majority of these individuals.

Facebook also allows companies to create a virtual presence. “Pages are for businesses, organizations and brands to share their stories and connect with people…” (Unknown, 2012). Of course, other social networks provide opportunities for businesses to leverage the popularity of this media. During the 2006 World Cup games, for example, Nike used a novel public relations response to Adidas’s overwhelming marketing strategy by teaming with Google to develop an online social network of soccer fans—joga.com (Cameron, 2008). This partnership resulted $2.4 million in sales.  

Professional Networking 

As with the social networks previously discussed, professionals across the globe understand the value of effective technical media to communicate brands, products, and services. Compared to networking activities of just five years ago, today these interactions are better described as "netweaving". Of course, two of the most critical ingredients for successful performance are information and resources. LinkedIn provides a platform for the business elite and beginners alike to share information, endorsements, and specialized introductions through a global network of professionals from almost every industry.

“LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals” (Unknown, 2012). If one wishes to hire or be hired, win customers or partnerships, or build a stronger reputation within his or her industry, this professional networking site can enhance visibility. Beyond networking that promotes effective staffing, this format also encourages the sharing of best practices and the leveraging of skills and knowledge of a group instead of a single entity. Collaboration at this level influences industry practices, drives efficiency, and promotes good will by offering a helping hand while expected nothing in return.

Not only does a professional networking forum like LinkedIn have the potential to promote a comprehensive collection of experience and competence, but influences younger generations in the best leadership behaviors and attitudes. For example, beyond recommending people, this virtual body of professionals also shares philosophies such as the learning organization, servant leadership, and succession planning. Through the sharing of practices and ideals, this forum could play a key role in developing the executives of tomorrow. 

Wikis 

In some respects, LinkedIn is similar to the technical media known as wikis. According to Webster, a wiki is a web site that allows visitors to make changes, contributions, or corrections; such a format promotes the free-flow of information at unprecedented levels. Through collaboration, pooled knowledge, skills, and experiences from a myriad of sources, wikis can distribute and organize information unencumbered by organizational, governmental, or commercial influences. In some respects, a wiki is similar to a blog because it not only allows others to contribute, but also to correct or enhance previous work.

Wikipedia is the largest, and possibly the most well-known wiki. Wikipedia is described as a free, collaboratively edited, and multilingual Internet encyclopedia (Unknown, 2012). Although this web site is a treasure trove of over 23 million articles and an estimated 365 million readers worldwide, the credibility of much of the content is questioned by academics (Unknown, 2012). Without proper citations, the material is frequently disputed because the information supplied is unsubstantiated. According to Ashford University, for example,

“Wikipedia is not considered an academic, credible source because the content on the site can be updated or altered by anyone, whether or not he or she is an expert in the field. Some sites exist for the sole purpose of advertising or selling a product. Such sites are often biased, and so they are not considered credible academic resources” (Unknown, 2012).

Credibility is an intricate structure.  Recently Wikipedia, like other wikis, began increasing their diligence to ensure the information provided is credible and demonstrable. Many articles request verification or identify when a reference is missing. Although most universities still withhold a formal recommendation for Wikipedia, some recommend the collection of information as an excellent starting point for research simply for the sheer volume of data gathered there. 

Web Storage Sites 

Computer use and software technology continue to grow in demand. There are applications for nearly any endeavor, and new programs are added to the market at an alarming rate. These programs (and the data and information they are intended to generate require increasing amount of computer memory to store. In 1998, I bought a desktop computer that had two gigabytes of memory and the Salesman said, “You’ll never use all of that memory; not in 20 years.” Unfortunately, the salesman was a little short sighted on his estimate, and I found myself requiring a new computer system every three years or so to keep up with video streaming, pictures, PowerPoint, and a variety of other sources of information I needed to store and keep protected.

Today, CDs, DVDs, and even Blu-ray technology is outdated and outmoded. Even slave drives, which frequently store 1 to 1.5 terabytes of memory, are not enough to store the memories, financial records, and various forms of entertainment accumulated by the average family or business team. Cloud storage is a form of networked online storage where data is kept in virtualized storage modules. Third parties such as Google typically host these storage sites, and charge a nominal fee for membership. AT&T charges at least $50 per month (AT&T, 2012). Individuals looking to keep data secure while enhancing accessibility from either a personal or professional perspective are purchasing virtual storage space by the terabyte. This information can be retrieved from almost anywhere with online access which means computers do not need to have the memory capacity to hold reams of data. This increased flexibility means communication professionals can make information, policies, procedures, and human resource records available to entire organizations regardless of geographic location, increasing both the efficiency and consistency of message distribution.  


Conclusion 

Implementation and management of technical media allows communication professionals to assist corporate leadership in coordinating communication and training efforts, and facilitate team building. Many of these technologies are also useful for the individual user. Closer examination of technical media options may be an investment of one's time, but the increase of one’s communicative effectiveness is a long-term dividend. The most successful communicators in the global workforce understand their audience, the message, and which media will promote understanding, increase commitment, and influence the highest levels of engagement. 


Reference

Cameron, G. T., Wilcox, D. L., Reber, B. H., & Shin, J. (2008). Public relations today. New York: Pearson Education.

Seiter. J. S., & Gass, R. H. (2004). Perspectives on Persuasion, Social Influence, and Compliance Gaining. New York: Pearson Learning Solutions.

Shockley-Zalabak, P. S. (2009). Fundamentals of organizational communication: Knowledge, sensitivity,  skills, values (7th Ed.).  Boston, MA: Pearson Education, Inc.


Unknown (2012). About LinkedIn. Retrieved on September 30, 2012, from: http://learn.linkedin.com/what-is-linkedin/

Unknown (2012). 9.1 PSY 202 Writing resource. Retrieved on September 30, 2012, from: https://content.ashford.edu/books/AUWC.12.4/sections/sec9.1?search=Wikipedia#w49491

Unknown (2012). Wikipedia. Retrieved on September 30, 2012, from: http://en.wikipedia.org/wiki/Wikipedia

Unknown (2012). Cloud services from AT&T. Retrieved on September 30, 2012, from: http://www.corp.att.com/cloud-services/?WT.SRCH=1&GUID=C3845FCF-E1D4-4064-
BDE7-BC23B14DBBF6